Hi Reader, Yesterday the People community ran its September session, the visibility audit. Four clinic owners scored each other's Google listing and website on their phones against a thirty-line sheet, then rang each other's clinics as a new patient with a sore back to see how easy it was to book. Every phone got answered. Nobody scored clean. Everyone left with one free fix to do that afternoon. That is what People is: one ninety-minute session a month with a small group of owners, recorded,...
about 1 month ago • 1 min read
Hi Reader, Thursday's People session was the visibility audit - the three doors a new client comes in through, online, on foot and by phone, and where each one jams. Recording: in the masterclass vault - Watch Masterclass Sessions Here. The audit sheet: download the PDF. Thirty yes/no lines across the three doors, three pages. It is in the vault beside the recording too. Worth scoring your own clinic before you watch. Your commitment: the cheapest no on the sheet, fixed before the next...
about 2 months ago • 1 min read
Osmosis: How to build a high performing team (part two) View in html at Gun Physio Academy. The process of osmosis involves learning through direct exposure. It's a subtle form of learning - but the most authentic. The way a leader behaves on a daily basis dictates the environment around them. Leaders who fluctuate, between states of high highs and low lows, create turbulence. The less stable the leader, the less stable the environment. The less stable the environment, the less stable the...
about 3 years ago • 5 min read
Don't look now but I have a recipe for new grads View the html version. The words "don't follow a recipe" have been drilled pretty hard into physiotherapy graduates. Rightly so, we are better than this. Providing bespoke care for patients at an n=1 level is the pinnacle of practice. It's a great, idealistic place for our profession to sit and one that constantly raises the bar. But where does that leave our new grads? Dinner date Imagine for a moment that about to have a date over for dinner....
about 3 years ago • 8 min read
What does "high value" actually look like in physio? View the HTML version here Physio's often talk about delivering high value care, I find this phrase a bit counter-intuitive. What is valuable to one person isn't always valuable to another. Are we consistently delivering high value, or are we guilty of standing on a soapbox? "Service, please." Before we talk value I thought I would talk about service and essentially THE challenge occurring in just about every clinic in town. So many private...
over 3 years ago • 8 min read